Berya is an old, complimentary Yiddish word, loosely translated as an "energetic woman who gets sh*t done." Berya is your strategic, digital best friend. Like an online Swiss Army knife, I use a variety of techniques to better understand wants, needs, and objectives.
I am fascinated by the intersection of disciplines and embrace the idea that technology can touch any component of our lives. It is my goal as a UX Strategist to dissect and understand what motivates people. Using data, curiosity, empathy, and research, I hope to effectively bridge the gaps between business goals, user needs, and the final product. We can make everyone happy.
Goal Analysis, Stakeholder Interviews, Personas, User Surveys, Workflows, Benchmarking, In-Depth Interviews, First Click Testing, Objective Matrices, Task-analysis and Card-sorting
Functional Requirements, Technical Restraints, Business Objective Prioritization
IA and Wireframes
Information Architecture, Concept Sketching, Templates, Modular Design, Systems Design, Clickable Prototypes, Brainstorming Leadership, Lo-to-Mid Fidelity Prototypes
Remote User Testing (Moderated and Unmoderated), User Testing Scripts, Screening Criteria Support
Pitch & Proposal Support