I'm Keren Veisblatt Toledano, an independent User Experience Researcher and Strategist, with 10+ years of experience.

I have worked on projects for Netflix Media Center, The Moth, Bristol-Myers Squibb, The Olympics, Columbia University, Toll Brothers, and Comcast Business. 

Services

Berya is an old, complimentary Yiddish word, loosely translated as an "energetic woman who gets sh*t done." Berya is your strategic, digital best friend. Like an online Swiss Army knife, I use a variety of techniques to better understand wants, needs, and objectives. 

I am fascinated by the intersection of disciplines and embrace the idea that technology can touch any component of our lives.  It is my goal as a UX Strategist to dissect and understand what motivates people.  Using data, curiosity, empathy, and research, I hope to effectively bridge the gaps between business goals, user needs, and the final product. We can make everyone happy.

• Research

  Goal Analysis, Stakeholder Interviews, Personas, User Surveys, Workflows, Benchmarking, In-Depth Interviews, First Click Testing, Objective Matrices, Task-analysis and Card-sorting

• Understanding

  Functional Requirements, Technical Restraints, Business Objective Prioritization

• IA and Wireframes

  Information Architecture, Concept Sketching, Templates, Modular Design, Systems Design, Clickable Prototypes, Brainstorming Leadership, Lo-to-Mid Fidelity Prototypes

• User Testing

  Remote User Testing (Moderated and Unmoderated), User Testing Scripts, Screening Criteria Support

• Pitch & Proposal Support

While many businesses assume they know what their users want (it's easy and natural to make assumptions) —those unvalidated hypotheses can be costly.

Please contact me regarding my rates and availability for any of the aforementioned services.