Berya is an old, complimentary Yiddish word, loosely translated as an "energetic woman who gets sh*t done." Berya is your strategic, digital best friend. Like an online Swiss Army knife, I use a variety of techniques to better understand wants, needs, and objectives.
I am fascinated by the intersection of disciplines and embrace the idea that technology can touch any component of our lives. It is my goal as a UX Strategist to dissect and understand what motivates people. Using data, curiosity, empathy, and research, I hope to effectively bridge the gaps between business goals, user needs, and the final product. We can make everyone happy.
ResearchGoal Analysis, Stakeholder Interviews, Personas, User Surveys, Workflows, Benchmarking, Task-analysis and Card-sorting
UnderstandingFunctional requirements, technical restraints, business objective prioritization
IA and WireframesInformation Architecture, Concept Sketching, Templates, Modular Design, Clickable Prototypes, Brainstorming Leadership
User TestingRemote User Testing (Moderated and Unmoderated), User Testing Scripts
Pitch & Proposal Support
While many businesses assume they know what their users want (it's easy and natural to make assumptions) —those unvalidated hypotheses can be costly.
Please contact me regarding rates and availability.