I'm Keren, an independent User Experience Strategist and Consultant with 6 years of experience. I have worked on projects for the Netflix Media Center,  The Moth, and XFINITY WiFi. 

 
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Services

Berya is an old, complimentary Yiddish word, loosely translated as an "energetic woman who gets sh*t done." Berya is your strategic, digital best friend. Like an online Swiss Army knife, I use a variety of techniques to better understand wants, needs, and objectives. 

I am fascinated by the intersection of disciplines and embrace the idea that technology can touch any component of our lives.  It is my goal as a UX Strategist to dissect and understand what motivates people.  Using data, curiosity, empathy, and research, I hope to effectively bridge the gaps between business goals, user needs, and the final product. We can make everyone happy.

  • Research

    Goal Analysis, Stakeholder Interviews, Personas, User Surveys, Workflows, Benchmarking, Task-analysis and Card-sorting
  • Understanding

    Functional requirements, technical restraints, business objective prioritization
  • IA and Wireframes

    Information Architecture, Concept Sketching, Templates, Modular Design, Clickable Prototypes, Brainstorming Leadership
  • User Testing

    Remote User Testing (Moderated and Unmoderated), User Testing Scripts
  • Pitch & Proposal Support

While many businesses assume they know what their users want (it's easy and natural to make assumptions) —those unvalidated hypotheses can be costly.

Please contact me regarding rates and availability. 

Select Clientele

 
 Modular Design, Stakeholder Interview Analysis, Wireframes & Templates

Modular Design, Stakeholder Interview Analysis, Wireframes & Templates

 Remote Usability Testing, First-Click Testing, Wireframes, Design Standards Consultation, Best Practices Support

Remote Usability Testing, First-Click Testing, Wireframes, Design Standards Consultation, Best Practices Support

 User Survey Design, Analysis, and Implementation

User Survey Design, Analysis, and Implementation

 User Personas, User Flows, Goal Analysis

User Personas, User Flows, Goal Analysis